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Turn Your App Vision into Scalable Growth 

Whether you’re polishing a chart-topper or proving an MVP, my discovery-to-growth frameworks turn insight into sticky mobile experiences and measurable revenue lift.

​ ​ ​ ​ ​  Book a 30-min Call →

Results at a glance

Real outcomes from recent mobile work.

10+ apps 

Planned • shipped • optimized

3M+ users 

Across B2C & B2B mobile

+28% lift 

First 90 days avg

Trusted by teams in Health & Fitness · EdTech · On-Demand · Generative AI · LegalTech · Travel & Hospitality · Entertainment  

Why teams miss these results

Most apps stall on the same 3 issues. Fix these first and the metrics move.

Struggling with any of these?

1

Unclear product strategy or roadmap

Priorities shift weekly, no shared vision.

✓ Outcome: Align leadership and team on a 90-day plan with measurable bets.

2

Low conversion & user retention

Onboarding drop-off, weak activation, churn.

✓ Outcome: Remove friction, clarify value, add engagement loops • typical +15–30% lift in 90 days.

3

Uncertain AI integration 

AI ideas everywhere, no business case.

✓ Outcome: Identify high-ROI AI use cases, align design/engineering, ship a pilot in 4–6 weeks.

​ ​ ​ ​                                                                          ​ ​ ​ ​ ​ ​ ​ ​ ​ ​

​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​    ​Get your 48-hour App Health Check →

​Free, no-pressure walkthrough. Choose your focus: Strategy · UX · Growth.


How we fix this 

Pick what you need now or mix and match. 

Every engagement is sprint-based and outcome-focused.

Solutions that move the needle


Choose the lane you need now—each sprint ships decisions, artifacts, and measurable impact.

selective focus photography of pin

Product Strategy & Execution

Pre-MVP  New bets Unclear priorities

Align vision → ship with confidence

🚀 What we do
• Concept validation and positioning
• Product strategy & 90-day roadmap
• Competitor & gap analysis
• JTBD mapping and prioritization workshops
• Specs/acceptance criteria for the next build


🕐 Timeline: 2–4 weeks (sprints)
black and silver laptop computer

Growth & Optimization

Post-MVP  Low RetentionStagnant Growth 

Convert, retain, and monetize

🚀 What we do
• CRO & funnel audits (onboarding, paywall, pricing)
• User research & interviews
• A/B test design & prioritization
• UI/UX revamps for key flows
• Analytics/instrumentation & dashboards

🕐 Timeline: 2–6 weeks (sprints)


black smartphone near person

Leadership & Operations

Fast-growing teams  Low velocity Misalignment 

Scale the team and the system

🚀 What we do
• OKR design & rollout
• Product ops: cadences, rituals, decision logs
• UI/UX reviews and quality bars
• Team mentoring & hiring support
• Employee happiness & process workshops


🕐 Timeline: Monthly or 4-week sprint


​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​Get your 48-hour App Health Check →

​Free, no-pressure walkthrough. Choose your focus: Strategy · UX · Growth.

You bring context. I bring battle-tested playbooks.

Walk away with a focused plan by the end of the week.

Let's talk  →

Meet Mel - AI & Growth Product Consultant

I turn app ideas into products users keep and pay for.

10+ apps planned/shipped/optimized · 3M+ users · +28% lift in 90 days 

I partner with startups and SMEs to move from concept → roadmap → UX research → analytics → growth experiments. 

Teams I help

Health & Fitness · EdTech · On-Demand · Generative AI · LegalTech · Travel & Hospitality · Entertainment

How I work

  • Strategic clarity: vision brief, 90-day roadmap, PRDs/specs

  • Faster learning: user research, funnel/CRO audits, A/B tests

  • Mobile growth engine: activation, retention loops, pricing & paywalls

Start here

Begin with a 48-hour App Strategy & Growth Diagnostic to surface quick wins and a 90-day plan.

Book a 30-min Call  → 

Let's Connect

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